It's a great start. I've vowed not to allow gaming consoles in my house (kids don't read this blog...really the other kids don't have them either!). At least until the kids can buy their own.
Gamification isn't new. So, says Russell Sparkman (@FusionSpark) President & CEO, Fusionspark Media, let's think about marketing as fun - even in B2B marketing.
Some of our clients at BlueChip Communication are onto this - and interestingly it's the ones talking to the most pointy headed insto audiences who are most interested.
Russell quotes The Institute for the Future, in a recent Pew Research Center report titled The Future of Gamification as saying “The development of ‘Serious Games’ applied productively to a wide scope of human activities will accelerate simply because playing is more fun than working.”