Financial services communication expertise (with an edge) for financial services, from BlueChip Communication co-founder Carden Calder. Yes, it's niche... we're experts at what we do. Like social media, PR, content marketing & communication consulting. And frank about what we don't do... like sell toothpaste.
Tuesday, August 23, 2011
#PAICR2011: Being the best we can be
The Professional Association for Investment Communications Resources (PAICR) opened today in New York with a 'can do' Englishman exhorting his mostly US audience to stay positive.
What is the new normal? Whatever we think it is, claims Andrew O'Donoghue, the opening speaker.
His bottom line for those in asset management communication is this: look at things differently. Just because we feel we've seen it all before doesn't mean this time IS the same. If our perceptions shape our reality then we'd better take extreme care to get perspective.
Perspective that might enable us to yet again do more, with increasingly less.
If current market instability is leading to yet more resourcing cuts, then perhaps it's time to radically rethink how we do what we do.
Certainly the conversations I've had in Sydney, London and New York in the last week strongly suggest global asset managers are shaping up for more cuts - as global markets smash the value of funds under management, revenue also drops. And with revenue under pressure, expenses have to come down.
So yet again those of us in financial services have to do more, with less.
Crushing for some, and not exciting for most. But there's a perception-altering mind game O'Donaghue suggests we play with ourselves.
It's simply to be kind to ourselves. To stay positive. To rise above self-limiting beliefs we've been conditioned to hold - whether through family influence, media, peers or government.
To aim, each day, to be the best we can be.
Not perfect, mind you. Just our best.
What does that feel like?
Motivated. Happy. Confident. Organized. Resilient. Unstoppable. Calm. Enthusiastic.
So get there, says O'Donaghue. And stay that way.
Because what we do matters immensely to the people who rely on us - our teams, our clients and more importantly our families, our friends and ourselves.
Yes, we are all faced with challenge - personal and professional. But we all have a choice about the attitude we bring to those challenges.
We can choose to be negative, to make excuses, to blame. To see what can't be done. To impose limits.
Or we can choose to be positive. To take responsibility. To challenge our existing beliefs - to ask 'how can I?' and to believe that perhaps more can be achieved.
Our beliefs about our life, regardless of whether they are right or not, will determine our reality.
So give it your best shot, says O'Donaghue. Doing less is simply letting ourselves, and others, down.
BlueChip Communication, Australia's leading financial services communication firm, is attending the PAICR conference in New York for the fourth year.
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