Social media. Sick of hearing about it? Well, you'd better get used to it, because it's not going anywhere but up.
In fact, regardless of what business you're in - whether in financial services, retail, manufacturing, FMCG etc - the influence of social media is growing, and its impact on your company shouldn't be ignored. Or if you do, you do so at your own peril.
That might sound dramatic. But you need only look at where most news is broken these days - via social media - to realise this is where consumers are living and playing. So to not be part of it would be to ignore your current and potential customers.