Thursday, September 08, 2011

The sweet spot remains (online) for financial services PR

After a lively discussion today with a group of senior corporate affairs people in financial services I thought I should check back to a few things Paul Cheal and I said in our first financial services social media seminar in 2009.

Re-reading this post it's interesting to see just how much is still the same...and fortunately a lot of what we said then held true, or still applies. Take this snapshot for example:

- choice of information channels & sales channels will proliferate…
- at the same time the rise and rise of social media means choice of marketing tools can be overwhelming.
Where to start?
By taking the same principles we learned in traditional PR, communication and marketing online – and playing by the new rules of the social media world.
The sweet spot for financial services is online PR.
By online PR we mean:
1. Quality and quantity content that earns you search engine superiority and viewer attention
2. Communication direct to clients in both institutional and retail marketing
3. All linked back to an effective website AND
4. Engaging your audiences with the next “P” in financial services marketing – philosophy.
Because in the new digital democracy it will be what you stand for, what you do and how interesting you can make it, that earns you the attention of the people who matter most to your business.
Download BlueChip Communication's ten steps to online PR for financial services here.

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