Saturday, November 28, 2009
10 steps to take your financial services pr & marcomms communication online
This morning my colleague Paul Cheal and I presented a seminar about how Australian financial services marketers still have a window of opportunity to achieve “first mover advantage through online PR”.
This afternoon we also published an eBook focusing on the most practical take-away from that seminar - the ten simple steps to take your pr and marketing communication online.
Yes, it’s a new era of consumer sovereignty (post-Ripoll, post-GFC & mid-online PR (r)evolution).
Yes, transparency in retail and institutional markets is, or will be, greater than ever before
And choice of information channels & sales channels will proliferate…
At the same time the rise and rise of social media means choice of marketing tools can be overwhelming.
Where to start?
By taking the same principles we learned in traditional PR, communication and marketing online – and playing by the new rules of the social media world.
The sweet spot for financial services is online PR.
By online PR we mean:
- 1. Quality and quantity content that earns you search engine superiority and viewer attention
- 2. Communication direct to clients in both institutional and retail markets
- 3. All linked back to an effective website AND
- 4. Engaging your audiences with the next “P” in financial services marketing – philosophy.
Because in the new digital democracy it will be what you stand for, what you do and how interesting you can make it, that earns you the attention of the people who matter most to your business.
So what are YOU going to do to tell your business’s story more effectively online?
Download BlueChip Communication's ten steps to online PR for financial services here.