Welcome....what do you want?

Welcome! This blog is about financial services communication and PR - more specifically, the industry's reputation.

If you're in asset or wealth management, banking or similar, this is for you.

It's about ideas as well as proven approaches that drive reputations in financial services pr. The content is based on the successes I and my colleagues have had, but also the mistakes - what we've learned in our decades as financial services PR practitioners or journalists.

I'll also share the best ideas about how apply social media & online PR to the finance industry.

Future topics will include:
- Leadership post-GFC
- Communicating in difficult times - how PR needs to change
- Effective wealth management CEO communication
- How to use online PR to get real results - fund inflows & retention.

Carden