tag:blogger.com,1999:blog-8027574773487734642024-03-15T05:49:31.924+11:00Financial Services Marketing and Communication: content and integrated marketing, PR, social mediaFinancial services communication expertise (with an edge) for financial services, from BlueChip Communication co-founder Carden Calder. Yes, it's niche... we're experts at what we do. Like social media, PR, content marketing & communication consulting. And frank about what we don't do... like sell toothpaste.Anonymoushttp://www.blogger.com/profile/08109405293292852106noreply@blogger.comBlogger155125tag:blogger.com,1999:blog-802757477348773464.post-88141640832103522202016-08-04T14:11:00.002+10:002016-08-04T14:11:31.242+10:00Trust in super: "precarious" and "passive"
One area of financial services that DOESN'T suffer a trust deficit is superannuation - in particular the industry fund movement.
So I was intrigued to understand how Sally Patten, Bernie Dean and Damien Mu would approach today’s superannuation Fund Executives Association (FEAL) panel session on trust in brands.
“Superannuation is trusted.
But it’s a precarious trust.
It’s Anonymoushttp://www.blogger.com/profile/08109405293292852106noreply@blogger.com0tag:blogger.com,1999:blog-802757477348773464.post-43865550326503552432015-11-26T17:03:00.001+11:002015-11-26T17:03:14.249+11:00Leadership: smart people, stupid groups and better decisions
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Anonymoushttp://www.blogger.com/profile/08109405293292852106noreply@blogger.com0tag:blogger.com,1999:blog-802757477348773464.post-33833509231377522302015-10-26T14:54:00.002+11:002015-11-26T17:04:05.309+11:00How fintech stirs us: lovers, haters and sceptics
“Fintech. Fintech. Fintech.” It’s childish I know but, like my eight- year-old practising his swearing, I’m just going to get it out there. Simply repeating the word is going to irritate plenty of people. Why? Because it’s become the Rorschach test of our times and industry. Here’s how.
Right up there next to “robo advice”, the word “Fintech” polarises people.
In my Anonymoushttp://www.blogger.com/profile/08109405293292852106noreply@blogger.com0tag:blogger.com,1999:blog-802757477348773464.post-22567571195783646752015-09-11T06:30:00.000+10:002015-09-11T06:30:32.148+10:00What do in inbound marketing and Barack Obama have in common?
Here in Boston, this man (Marc Maron) is talking about interviewing President Barack Obama. In his garage. That's Marc's, garage, not the President's.
For Australians, Marc is a comedian, performer and hugely successful U.S. podcaster. And the White House called him, not the other way around, to do this podcast with the President.
Before we go too far I should explain I'm at Inbound15 Anonymoushttp://www.blogger.com/profile/08109405293292852106noreply@blogger.com0tag:blogger.com,1999:blog-802757477348773464.post-3998086862105146692015-08-06T15:32:00.001+10:002015-08-06T15:32:22.034+10:00Superannuation: governance and competition failing us?
"We worked very hard in the FSI to not base our decisions on personal experience. But let me tell you one..."
So started a dyspeptic and damning summary of the super system as seen through the eyes of Financial Systems Inquiry Chairman, former CBA CEO, inaugural Chairman of the Future Fund Board of Guardians and now Credit Suisse consultant, David Murray.
Murray proceeded to tell delegates Anonymoushttp://www.blogger.com/profile/08109405293292852106noreply@blogger.com0tag:blogger.com,1999:blog-802757477348773464.post-78468573016770985602015-08-06T13:00:00.001+10:002015-08-06T13:10:04.754+10:00Say "HI" to your new financial planner? #roboadvisor
The afternoon advice concurrent session at Day 2 of the FSC Annual Conference canvassed trust, digital delivery and the ability to scale advice.
Will so-called "robo advice" replace human financial planners?
Not a chance.
One panellist's research shows that when someone wants to start a planing relationship eight out of 10 want to eyeball the planner first.
Why? To establish trust, see theAnonymoushttp://www.blogger.com/profile/08109405293292852106noreply@blogger.com0tag:blogger.com,1999:blog-802757477348773464.post-37182184111995187682015-08-06T11:36:00.002+10:002015-08-06T11:36:21.398+10:00Quality financial advice? Let the numbers speak for themselves
Will raising education standards really improve the quality of advice in this country?
Yes, no, maybe?
Probably. But let the numbers speak for themselves - read on for why, and how.
Other measures to support professionalism are needed also.
BT's GM Advice Mark Spiers, AMP Director of Channel Services Michael Paff and Infocus MD Rod Bristow landed on a number of other measures that are justAnonymoushttp://www.blogger.com/profile/08109405293292852106noreply@blogger.com0tag:blogger.com,1999:blog-802757477348773464.post-62318852048849812432015-08-05T15:12:00.003+10:002015-08-05T15:12:49.684+10:00Retirement incomes: are we lazy because we're already good?
Attending the Financial Services Council Annual Conference for the next two days, it strikes me we're way undercooked on the retirement income discussion nationally.
It was pretty predictable we'd end up here, soon.
"Here", of course, is with people taking more money out of super than is going in. AKA decumulation. But relative to the size and importance of the issue have we Anonymoushttp://www.blogger.com/profile/08109405293292852106noreply@blogger.com0tag:blogger.com,1999:blog-802757477348773464.post-52468173900632364372014-11-21T13:46:00.002+11:002014-11-21T13:51:59.754+11:00How many businesses could you start this week?
This week, as we celebrate and encourage women entrepreneurs in honour of Women's Entrepreneurship Day last November 19, I have to stop and remind myself what it was like to have very little.
In 1988 I left home aged 17 with about $35.
I quickly learned if I didn’t manage my money I couldn’t eat, get transport or buy the textbooks I needed that would ultimately help me work my way out of my Anonymoushttp://www.blogger.com/profile/08109405293292852106noreply@blogger.com0tag:blogger.com,1999:blog-802757477348773464.post-6980758496288546382014-11-13T15:18:00.001+11:002014-11-13T15:42:46.029+11:00Leadership communication: three things about all great conference presentations
Attending the Association of Superannuation Funds
of Australia (ASFA) 2014 with 1899 other delegates from the
financial services industry, I was struck by a few realisations
yesterday.
Realisation 1: How unusual it is to have an all-female
keynote or plenary line-up on Day One
Realisation 2: Truly great keynote
speeches all have the same ingredients
Realisation 3: The more Anonymoushttp://www.blogger.com/profile/08109405293292852106noreply@blogger.com0tag:blogger.com,1999:blog-802757477348773464.post-84664581403463620602014-10-23T16:01:00.000+11:002014-10-23T16:01:17.492+11:00Building better financial planners: what we can learn from crowdsourcing GPs
In 2012, news from the Medical Journal of Australia (MJA) was that a medical study suggested 57% of adult Australians were receiving “appropriate” (read ‘good enough’) GP care. That left a whopping 43% in the sample group of more than 1,000 who did not receive “appropriate care”.
Sound familiar? Reminds me of a recent ASIC report and media announcement about life Anonymoushttp://www.blogger.com/profile/08109405293292852106noreply@blogger.com0tag:blogger.com,1999:blog-802757477348773464.post-57564637985800149202014-10-09T21:35:00.003+11:002014-10-23T16:01:46.422+11:00The two best things you can do to improve your marketing results
I admit it. It's true. I've spent as much time as any marketer justifying my role. And often I've thought less than kindly of sales... those people who just wants tactical marketing guff and don't "get" the bigger picture about brand, reputation and marketing.
This was probably particularly true when when I worked inside a certain company (we'll call them Big Consumer Finance Anonymoushttp://www.blogger.com/profile/08109405293292852106noreply@blogger.com0tag:blogger.com,1999:blog-802757477348773464.post-61392503331120551792014-10-02T10:58:00.001+10:002014-10-02T13:24:31.415+10:00Former PM Julia Gillard's three lessons for women in leadership
Gender, leadership, communication lessons relevant to financial services
One thing no one can take from Julia Gillard is that she was Australia's first female Prime Minister.
And as such, political and personal views aside, there's a lot to learn from her tenure - how it was portrayed, how she and her team handled perceptions, and how gender plays a role in our view of leadership.
Anonymoushttp://www.blogger.com/profile/08109405293292852106noreply@blogger.com0tag:blogger.com,1999:blog-802757477348773464.post-83996663067882195802014-10-02T09:46:00.001+10:002014-10-02T13:34:34.618+10:00What Kevin Spacey said about content marketing
His top three tips for marketers and how they apply in financial services
Joe Pullizzi, founder of Content Marketing World welcomes Kevin Spacey (House of Cards, American Beauty, The Usual Suspects @KevinSpacey) to Cleveland’s CMW 2014
You’re probably thinking what I’m thinking: why the hell would Hollywood legend Kevin Spacey care about content marketing, much less talkAnonymoushttp://www.blogger.com/profile/08109405293292852106noreply@blogger.com0tag:blogger.com,1999:blog-802757477348773464.post-79736275604571499492014-08-07T12:39:00.002+10:002014-08-07T12:39:43.433+10:00Brogden's Swan Song: Leave Super Alone
John Brogden has just delivered his final speech as CEO of the Financial Services Council (FSC).
Predictably he referenced the scale and importance of our industry - as he has consistently since taking the role. It's this theme that most, in my mind, defnes his tenure as the FSC's leader.
Let's face it, when Brogden took the helm from well-regarded predecessor, Richard Gilbert, not all the Anonymoushttp://www.blogger.com/profile/08109405293292852106noreply@blogger.com0tag:blogger.com,1999:blog-802757477348773464.post-64904203035640603002014-07-31T17:32:00.004+10:002014-07-31T17:32:44.923+10:00Disruptive thinking in financial services: first stop Cairns
I’m not sure if Dr Michael Hewitt-Gleeson can teach me to think in under an hour at next week’s Financial Services Council (FSC) annual conference in Cairns.
But I’m willing to let him try.
Our industry would arguably be better for consumers if more people did the same.
Next week’s annual industry gathering comes at a very interesting time. We have, as I’ve blogged before, and Anonymoushttp://www.blogger.com/profile/08109405293292852106noreply@blogger.com0tag:blogger.com,1999:blog-802757477348773464.post-38567129764849612822014-03-13T22:15:00.002+11:002014-03-13T22:15:22.116+11:00The Insiders's Guide to Australian Financial Services Content Marketing: top 5 trends to watch
This financial services content marketing thing we've been talking about for the last few years appears to have gone crazy.
In a seemingly correlated event, my blog has yet again gone very, very quiet.
The short version is that we've been too busy doing the work to talk about it. The long, and infinitely more interesting, version you can ask me about over a drink!
Here's a Anonymoushttp://www.blogger.com/profile/08109405293292852106noreply@blogger.com0tag:blogger.com,1999:blog-802757477348773464.post-6297040539794562392013-09-18T05:36:00.000+10:002013-09-18T05:36:41.093+10:00What keeps the Asset Management CMO up at night?
And what to do about it...
Chief Marketing Officers, and the CEOs of smaller asset management firms, are worried about the same things.
Lack of resources
Competing priorities
Finding more time to be pro-active
Sound familiar?
The CMO panel session at PAICR 2013 (#PAICR2013) was revealing, sounded very familiar and revealed common marketing challenges, from Anonymoushttp://www.blogger.com/profile/08109405293292852106noreply@blogger.com0tag:blogger.com,1999:blog-802757477348773464.post-70943349898561321592013-09-11T13:11:00.001+10:002013-09-11T13:36:25.787+10:00Freedom: Financial services marketers' great opportunity (and risk)<!--[if gte mso 9]>
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Anonymoushttp://www.blogger.com/profile/08109405293292852106noreply@blogger.com0tag:blogger.com,1999:blog-802757477348773464.post-44535027050578388792013-09-10T06:19:00.001+10:002013-09-10T06:19:53.355+10:00Marketing agency of the future: top three things clients should look for
Content marketing legends @jaybaer @robert_rose @paulroetzer (let's call them the three wise men of content consulting!) all have plenty of practice serving clients, large and small, with content services. They've built agencies, developed service lines and rolled out content strategies over and over again.
So what can you learn from our three wise men - who are expert service providers Anonymoushttp://www.blogger.com/profile/08109405293292852106noreply@blogger.com1tag:blogger.com,1999:blog-802757477348773464.post-49482050329410281942013-08-01T16:03:00.000+10:002013-08-01T16:03:40.361+10:00Communicating to SMSFs and their advisers and accountants
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Anonymoushttp://www.blogger.com/profile/08109405293292852106noreply@blogger.com0tag:blogger.com,1999:blog-802757477348773464.post-52980623110899701582013-08-01T12:09:00.000+10:002013-08-01T12:09:27.590+10:00ISN & FSC JOIN FORCES: AUSTRALIA BENEFITS<!--[if gte mso 9]>
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Anonymoushttp://www.blogger.com/profile/08109405293292852106noreply@blogger.com0tag:blogger.com,1999:blog-802757477348773464.post-18645998394514469562013-06-13T11:12:00.001+10:002013-06-13T11:12:36.290+10:00Personal brand: shameless self-promotion or service?
Delicious irony isn't it? Here I am posting about personal brand after a four month blogging hiatus.
This post is for capable senior women like those I met and spoke with last night about the importance of their own personal brand. In my experience many women, and some men, in financial services are really good at putting themselves, and their profile last. Bad move. Here's why.
Anonymoushttp://www.blogger.com/profile/08109405293292852106noreply@blogger.com2tag:blogger.com,1999:blog-802757477348773464.post-66728558009902617762013-02-14T12:06:00.001+11:002013-02-14T12:15:49.668+11:0050 shades of super for women
The not so sexy story of Australian women's retirement savings
Some estimates (ASFA) are that 40% of women have no superannuation at all.
A survey of more than 3,000 women running and owning their own small to medium sized business shows 53% of those women are not contributing to their own super.
Women are twice as likely to want advice but only 40% rate their investment knowledge as goodAnonymoushttp://www.blogger.com/profile/08109405293292852106noreply@blogger.com0